TABLE OF CONTENTS

Technical Summary
Technical Report Documentation Page
Background
	A.	Unrestrained RuralFatalities in the GreatLakes Region
	B.	An Approach for Reducing Unrestrained Fatalities
	C.	The Great Lakes Regional Demonstration Program
Methods
	A.	Program Description
	B.	Evaluation
		1.	Measuring Changes in Awareness
		2.	Measuring Changes in Seat Belt Usage
Results
	A.	Program Activity
	B.	Awareness of Media and Enforcement Activity
		1.	Awareness Levels
				Rural Targeted Areas
				Statewide
				Statewide versus Rural Targeted Areas
				Targeted versus Non-Targeted Rural Areas
		2.	Message Sources
		3.	Message Format
	C.	Seat Belt Usage
		1.	Statewide and Rural Changes
				Statewide Changes
				Conversion Rates
				Rural Targeted Areas
				Statewide versus Rural Areas
		2.	Changes Among Various Sub-Groups
Summary and Discussion
References
Appendix A. “No Exceptions” Art WorkforPrint Ads andPosters Appendix B. Media Planner for Outreach Organizations Appendix C. Telephone Survey Instrument Appendix D. State-by-State Results of Telephone Survey