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| South Carolina’s Click It or Ticket Campaign Model for Boosting Belt Use in Minority Communities |
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The Objectives. |
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Diversity Outreach. |
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Minority “Pre-Meetings.” |
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Private Sector Funding for Paid Ads Targeting Minorities. |
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Selection of Sites in High Crash Area. |
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Carrying the Click It or Ticket Message to Sheriffs’ Offices and Local Police Departments. |
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African American Church Outreach. |
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Speaker’s Bureau for High Schools. |
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NAACP Endorsement of Click It or Ticket. |
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Hispanic Outreach. |
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Campaign Results. |
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The Untold Story. |
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| South Carolina Diversity Outreach Subcommittee |
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| Appendix A |
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