Guidelines for Developing Traffic Safety Educational Materials for Spanish-Speaking Audiences pdf version The Project and Authors INTRODUCTION   Overview   Why We Created these Guidelines   Intended Audience for the Guidelines   Critical Expertise You Need   How We Developed the Guidelines   Organization of the Guidelines   Definitions   Core Principles RESEARCH AND PLANNING   1. Identify Key Partners   2. Understand Your Traffic Safety Topic   3. Understand Your Audience CREATING MATERIALS   4. Develop Your Message and Content   5. Use Accurate, Simple, and Appropriate Language   6. Use Culturally Appropriate Format and Graphics   7. Solicit Feedback from Your Audience and Partners DISSEMINATION AND EVALUATION   8. Effectively Disseminate Your Material   9. Evaluate and Review Your Material ADAPTING EXISTING MATERIALS APPENDICES Appendix A: People Involved in Developing the Guidelines Appendix B: Resources Appendix C: Glossary of Spanish Traffic Safety Terms Appendix D: WEST Story and Development of a Fotonovela Appendix E: Fotonovela Conductores y Peatones: Manténganse Alerta.   Sean responsables. La Seguridad es responsabilidad de TODOS. Appendix F: Adapting the Fotonovela for a Broader Audience REFERENCES     top next