The Project and Authors

Guidelines for Developing Traffic Safety Educational Materials for Spanish-Speaking Audiences was developed as part of Educación de seguridad en el tránsito/Education in Traffic Safety (EST), a two-year project conducted by Education Development Center, Inc. (EDC), in Newton, Massachusetts. EST’s goal was to foster the development of effective traffic safety educational materials to serve the growing Spanish-speaking population in the United States.

The objectives of the project were to:

• Collect and describe existing Spanish-language traffic safety educational materials
  
  
• Develop these Guidelines for creating culturally and linguistically appropriate educational materials for Latinos (this document)
  
  
• Use these Guidelines to develop one sample educational material (reproduced in Appendix E)
  
  
• Develop a Web site that contains these Guidelines and traffic safety resources for Spanish-speakers

Project Staff

Erica Streit-Kaplan, MPH, MSW
Project Manager

Magda Rodríguez, MA
Senior Research Assistant

Viviana Cataño-Merino, BA
Research Assistant

Chris Miara, MS
Technical Advisor

Acknowledgments
This document was produced with funding from the AAA Foundation for Traffic Safety (AAAFTS), the FIA Foundation for the Automobile and Society, and the National Highway Traffic Safety Administration (NHTSA). We would like to thank J. Scott Osberg, J. Peter Kissinger, Brian C. Tefft, and Fairley Mahlum at AAAFTS, Bella Dinh-Zarr at AAA, Robin Mayer and Gabriel Cano at NHTSA, and Carlos Arce at NuStats. Susan Gallagher and Julie Ross of EDC wrote the proposal and obtained funding to carry out the work. The guide was edited by Jennifer Davis-Kay of EDC and Joy Sobeck. The graphic designers were Ronnie DiComo and Emily Passman of EDC.

Brandon Alvarez-Montgomery of The Media Network, Inc., and Irene Rodríguez and Josie Garza of National Latino Children’s Institute shared their experiences and insight. We would like to thank the members of Western Massachusetts Educación de seguridad en el tránsito (WEST), a community advisory group in Holyoke, Massachusetts, for their input and participation as we developed a fotonovela using a draft version of these Guidelines. Finally, we greatly appreciate the time and energy that members of the EST National Work Group and Expert Review Panel devoted to carefully reviewing this guide.