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The You Drink & Drive. You Lose. campaign's A Guide for Building a Comprehensive Impaired Driving Program.
This booklet describes the key elements of a comprehensive impaired driving program and is intended to help support and expand the hard work already being done nationwide by private and public traffic safety partners to heighten awareness about the deadly results of drinking and driving.
NHTSA's national program focuses on initiating change by building partnerships with organizations, influencers and decision-makers.
The booklet is comprised of seven sections. Each section includes recommended strategies and action steps for implementation. The sections are:
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Partners in Progress: An Impaired Driving Guide for Action (11,000 by 2005)
This report serves as a guide to best practices for addressing the nation's impaired driving problem and reaching the national goal to reduce alcohol-related fatalities to 11,000 by the year 2005. The guide focuses on developing new, non-traditional highway safety partnerships in collaboration with existing partners. Individual sections include public education, individual responsibility, health care, businesses and employers, legislation, enforcement and adjudication, and technology.
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Youth Victim Impact Panels
The Youth Victim Impact Panel program, developed by MADD Hawaii and NHTSA, is designed to change the attitudes and behaviors of youth regarding impaired driving. The program provides high-risk youth with up-to-date information regarding underage drinking and impaired driving while delivering a powerful message about consequences. For more information, please contact the MADD Hawaii office at (808) 537-6232.
Innocent Victims National Campaign
Through a joint effort with the Ad Council, NHTSA has developed a multimedia PSA campaign revolving around the Innocent Victims message to focus public outrage and concern about the loss of innocent lives from drinking and driving. This campaign features photographs and stories of innocent victims who lost their lives because of alcohol-impaired drivers. The PSAs encourage people to make the right choice when confronted with the issue of drinking and driving by showing dire consequences when they do not intercede. It is the second most successful current campaign in the history of the Ad Council.
In 1998 it earned more than $111 million in donated media time. You can get information about ordering the PSAs at www.adcouncil.org
SADD 24/7 Teen Safety Campaign
SADD is sponsoring a year-round Teen Safety Campaign to deter underage drinking, drug use and impaired driving. This campaign will run four times a year to target when teens are most at risk. Materials will be distributed to all SADD chapters with instructions on forming partnerships with law enforcement, the courts, parents, private businesses and other important community entities. For more information, contact the SADD National Office at (877) SADDINC or check out its web site at www.saddonline.com
The Traffic Safety Box
NHTSA, in collaboration with SADD, has developed a comprehensive youth traffic safety training program called the Traffic Safety Box. The program is intended to build awareness and educate youth on traffic safety issues.
The Traffic Safety Box is a CD-ROM-based program that provides the student with an opportunity to interact and learn about highway safety through a series of interactive exercises. Topics covered include alcohol, occupant protection, speeding and zero tolerance. SADD state training coordinators have been trained in the Traffic Safety Box program and implemented programs within their schools in fall of 1999. The Traffic Safety Box and accompanying program users guide are available from NHTSA and SADD.
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D.E.A.D. Drinking & Driving Ends All Dreams: "Shattered Dreams", a Guide for Program Planners
This guide features activity ideas such as mock crashes, mock funerals and mock trials, assemblies, overnight leadership retreats and more.
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Youth Fatal Crash and Alcohol Facts
This annual publication provides information about the latest statistics regarding alcohol-related fatalities and alcohol use by people ages 15 through 20. It contains pullout graphs and other information for use in presentations.
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