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      July 2003 Crackdown

You Drink & Drive. You Lose. Logo

Community Organization Op Ed

With the arrival of the Labor Day holiday, Americans are preparing for end of summer travel and celebration with family and friends. Unfortunately, holidays are a dangerous time on our nation’s roads because of impaired driving. In 2002, 55% of fatalities from motor vehicle crashes during the Labor Day weekend were alcohol-related. As a community leader with [insert your group name here], it is important to remind neighbors and friends to drive safely this holiday weekend. We encourage you to help spread the message about the risks of impaired driving

Last year, more than 43,000 Americans were killed and another three million injured in motor vehicle crashes. More than 40% of those deaths came from alcohol-related crashes, according to National Highway Traffic Safety Administration. This translates to more than 17,000 fatalities, enough to fill up a large-sized sports arena [or name the local sports arena in your area such as the MCI Center]. Furthermore, the vast majority of these deaths - 12,000 of them - occurred in crashes that involved at least one person who had a blood alcohol content of at least .08 percent, the legal driving limit in all states in the country.

Though we have made progress, many drivers still don’t get the message: You Drink & You Drive. You Lose. What will it take for all Americans to understand the dangers of driving while impaired? When will we wake up and stop the carnage on our highways? Will it take the loss of a child, spouse or neighbor to convince each and every one of us that impaired driving is a scourge that maims and kills thousands every month?

The threat to our families is great. Impaired driving is one of the most frequently committed violent crimes in America. Every 30 minutes, someone dies in an alcohol-related crash. But there is something we can all do about this. With high-visibility enforcement crackdowns, we make it clear that impaired driving is a serious and violent crime. With support from the media, emphasizing the You Drink & Drive. You Lose. message, we can convince impaired drivers: if you drink and drive irresponsibly, you will be caught.

This is a call to action for the citizens of [metropolitan area, city or state]. Law enforcement agencies across [your county] and the country will be out in force this Labor Day to deter impaired driving, but they need your help. You can help deter this crime by reminding family and friends to drive safely and to always buckle up. Plan ahead if you will be drinking. Use a designated sober driver or take a taxi. With your help, fewer Americans will face tragedy during the holidays - or at any other time of year.

For more information about impaired driving, visit www.StopImpairedDriving.org