The Gold Cup 2007 media planner provides tools and templates that can be used in educational programs to discourage people from driving while impaired. These materials can be tailored to fit your local needs and objectives while partnering with other states, communities and organizations to reduce impaired driving crashes, fatalities and injuries.
The planner includes messages and templates that you may choose from to support your impaired driving initiatives during the Gold Cup. You may use the materials to reinforce our message "Los Aficionados No Dejan Que Los Aficionados Manejen Borrachos" (Fans Don't Let Fans Drive Drunk).
Please refer to the "Thought Starters" to select, tailor, and distribute this planner according to the particular needs of your local Hispanic communities.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
This poster/print advertisement depicts a soccer game where a player is about to pass the ball to another player. The visual and text reinforce the "Pass the keys" message by making a connection to passing the ball in the game. Placement of this poster would be most appropriate in places frequently visited by Hispanics such as ESL classes, sports events, community centers, as well as in restaurants, bars, soccer clubs, cultural and diplomatic entities, and establishments that sell snacks, alcoholic beverages and/or sports publications.
This poster/flyer reminds viewers that they can choose to make the Gold Cup an event to celebrate and not a tragedy by taking precautions against impaired driving. In the image, a fan on the far left is wearing a shirt that says "Designated Driver" reinforcing the message "Designate a sober driver." Placement of this poster would be most appropriate in places frequently visited by Hispanics such as ESL schools, sports events, community centers, as well as in restaurants, bars, soccer clubs, cultural and diplomatic entities, and establishments that sell snacks, alcoholic beverages and/or sports publications.
Here is a complete match schedule for the Gold Cup final to be held from June 6 to June 24, 2007. This graphics- enhanced calendar puts forth the message, "Pass the keys to a sober designated driver." These calendars require professional printing and should be distributed to customers of establishments where snacks, alcoholic beverages and/or sports publications are sold. 
Here is a complete match schedule for the Gold Cup final to be held from June 6 to June 24, 2007. This simple version can easily be printed at home, by small businesses or community organizations, and the calendar puts forth the message, "Pass the keys to a sober designated driver." Distribution of these schedules would be most appropriate in restaurants, bars, retail stores, soccer clubs, community organizations and establishments that sell snacks, alcoholic beverages and/or sports publications.