Celebra con precaución el Día de la Independencia
Tips on Using this Promotional Planner

The intent of the July Fourth planner in Spanish is to provide tools and templates to use in educational programs for both the Social Norming and Enforcement efforts. These materials can be tailored towards the needs of your local Hispanic community when working to reduce impaired driving crashes and fatalities.

The marketing tools available to you can be used in several capacities and are built on the message platforms Manejar Entonado Es Manejar Borracho (Buzzed Driving Is Drunk Driving/ Social Norming) and Manejar Borracho Es Un Crimen. Serás Arrestado (Drunk Driving. Over the Limit. Under Arrest/ Enforcement).

Some people will drink a few alcoholic beverages and believe they are still capable of driving. However, they may overlook the fact that they had “one drink too many” and they are “buzzed.” Furthermore, buzzed driving has the same serious and even fatal consequences of drunk driving. Hence, it is important to raise awareness of the consequences of buzzed driving while promoting positive behavioral change— to responsibly plan ahead and designate a sober driver before drinking.

The core audience of this planner is Foreign-born Spanish-dominant men, ages 18 to 34, who are non-acculturated into the American mainstream. With language as a barrier, the best way to ensure that your message reaches them is to always connect with them where they live, work, play, and pray.

 

 

Thought Starters for Promotional Activities
1
Earned Media Materials
Social Norming: Manejar Entonado Es Manejar Borracho (Buzzed Driving Is Drunk Driving)
News Release (Spanish)
Letter to the Editor (Spanish)
Op-Ed Article (Spanish)
Fact Sheet (Spanish)
Enforcement: Manejar Borracho Es Un Crimen. Serás Arrestado (Drunk Driving. Over the Limit. Under Arrest).
News Release (Spanish)
Letter to the Editor (Spanish)
Op-Ed Article (Spanish)
Fact Sheet (Spanish)
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Creative Materials
Social
Celebra responsablemente el Dia de la Independencia. Manejar Entonado Es Manejar Borracho (Celebrate Independence Day responsabely). Buzzed Driving is Drunk Driving.

This poster/print advertisement shows a group of people watching fireworks. The headline reads "Celebrate Independence Day responsibly." Under the headline there are two taglines "Buzzed driving is drunk driving, designate a sober driver", and "This summer drinking and driving... Don't go." All elements of the piece remind the audience that it is okay to enjoy parties but to be responsible and not mix drinking with driving. The most appropriate placement of this creative is in restaurants, bars, and retail establishments selling alcohol and publications targeting Hispanic males ages 18 and older.

entonado + manejar = choque. Manejar Entonado Es Manejar Borracho (Buzzed+Driving=Crash) Buzzed Driving is Drunk Driving.
Creative Materials

This poster/print advertisement depicts a blend of images: alcoholic beverages, car keys, and a horrible car crash. The headline reads "Buzzed + Driving = Car Crash" quickly reminding the viewer of the consequences of driving while impaired. The most appropriate placement of this creative is in restaurants, bars, and retail establishments selling alcohol and publications targeting Hispanic males ages 18 and older.

Piensas que estas bien porque tomaste poco, pero…en verdad lo estas?. Manejar Entonado Es Manejar Borracho (You think you are okay because you didn’t drink much, but…are you really okay? Buzzed Driving is Drunk Driving.
Creative Materials

This poster/print advertisement depicts a horrific traffic crash. The headline reads "You thought you were fine because you just drank a little, but... Are you?" The headline and imagery question the viewer's ability to drive after drinking. It also underscores the often blurred line between being buzzed and being drunk, however remarking on the tragic consequences of not distinguishing between the two states. Appropriate placement of this creative is in restaurants, bars, and retail establishments selling alcohol and publications targeting Hispanic males ages 18 and older.
No olvides este Día de la Independencia: (Lista de compras). Manejar Entonado Es Manejar Borracho (This independence day, do not forget: (To do list for BBQ) Buzzed Driving is Drunk Driving.
Creative Materials

This poster/print advertisement depicts a Hispanic family getting ready for the 4th of July celebration, going through a To Do list where the final but most important task to do is: To designate a sober driver before the celebration. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol, restrooms at establishments where alcohol is served and publications targeting Hispanic males ages 18 and older.
Enforcement
Que el “5 de julio” no se convierta en otra fecha memorable…en el día que pasó en la cárcel por conducir borracho el “4 de julio”. Manejar Borracho Es Un Crimen. Serás Arrestado. Do not let “July 5th” to be another date to be remembered …as the day you were in jail for driving drunk on “July 4th”. Drunk Driving. Over The Limit. Under Arrest.
Creative Materials

This poster/print advertisement depicts a male being arrested by officers and an illustrated calendar shows July 5th as the current date to communicate that he might spend the night in jail and he probably don’t want to remember that date forever. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol, restrooms at establishments where alcohol is served and publications targeting Hispanic males ages 18 and older.

Preview [244 kb]
JPEG [652 kb]
PDF [6.7 MB]
Este Día de la Independencia, evita ver estas barras y estas estrellas. Manejar Borracho Es Un Crimen. Serás Arrestado. Avoid seeing these bars and stars on this Independence Day. Drunk Driving. Over The Limit. Under Arrest.
Creative Materials

This poster/print advertisement depicts a male being arrested and the graphics and headline communicate the audience that it is probably not a good idea to see those bars (from jail) and starts (officer badges) on July 4th. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol, restrooms at establishments where alcohol is served and publications targeting Hispanic males ages 18 and older.
No pierdas tu libertad este 4 de julio. Manejar Borracho Es Un Crimen. Serás Arrestado. Don’t lose your freedom this 4th of July. Drunk Driving. Over The Limit. Under Arrest.
Creative Materials

This poster/print advertisement depicts a male with hands cuffed behind his back and the headline demonstrates the irony of losing one's freedom on the day we celebrate independence. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol, restrooms at establishments where alcohol is served and publications targeting Hispanic males ages 18 and older.
Alguien no va a llevar a su familia de regreso a casa después de los fuegos artificiales. Manejar Borracho Es Un Crimen. Serás Arrestado. Someone won’t be able to take his family back home after the fireworks. Drunk Driving. Over The Limit. Under Arrest.
Creative Materials

This poster/print advertisement depicts a male being arrested by officers during the Fourth of July fireworks festivities and the headline refers to the fact that he won’t be able to take his family back home after the fireworks. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol, restrooms at establishments where alcohol is served and publications targeting Hispanic males ages 18 and older.