The intent of this promotional planner is to provide you with marketing
material, earned media tools and marketing ideas that you can distribute to
fit your local needs and objectives while at the same time partnering with
other states, communities and organizations all across the country on this
promotional program.
This planner includes messaging and templates that you may choose from to
support your occupant protection initiatives surrounding CPS Week and
Valentine's Day. The material available to you can serve in both capacities
and have been developed using a common icon/logo that urges parents to "Do
it because you love them"
Please select, tailor and distribute this planner in a way that best fits
your local situation and objectives.
Child Passenger Safety Week Planner - February 2007
Earned Media Materials
| News Release | Open in New Window | MS Word Format |
| Letter to the Editor | Open in New Window | MS Word Format |
| Op-Ed Article | Open in New Window | MS Word Format |
| Fact Sheet | Open in New Window | MS Word Format |
| Proclamation | Open in New Window | MS Word Format |
Creative Materials
Booster Bear
Featuring the Valentine's Day imagery of a teddy bear and paper heart, this
poster visually depicts booster seat use to parents and presents our message
with impact using rhyme. The playful and captivating imagery in this piece
can draw in parents to the more serious message of keeping their children
safe from harm through proper booster seat use. This poster is best suited
for use at retail outlets, doctor and dental offices, health departments,
or other venues where booster seats or Valentine's items are sold.
Candy Hearts Poster
Using a common Valentine's Day theme, this poster reminds viewers of the
consequences of not using booster seats by depicting only two candy hearts
that are not broken out of the ten shown. This visual links into the
headline in that 8 out of 10 children do not use booster seats and presents
the dangers without being overly graphic. Additionally, it warns parents of
the dangers in not restraining their children properly and presents the
facts and figures to support the claim. The subject matter of this piece
makes it ideal for distribution as a poster in schools and day cares or as a
poster in schools, day cares, card shop and retail outlets.
Times Have Changed Poster
This poster plays upon the parental perception that if they didn't use
booster seats when they were children, their children don't need to use
booster seats either. The visual and copy in this piece reminds viewers that
what was the norm in the past can be very dangerous in the present, and the
copy warns parents of the dangers of not properly restraining their
children. This poster is best suited for use at retail outlets, doctor and dental offices, health departments, or other venues where booster seats
or Valentine's items are sold.
Jason’s Mom Poster
This poster visually depicts only the hair line of a small child to
demonstrate that the minimum height requirement for booster seat usage has
not been met. The headline of this poster serves to reinforce that parents
should take the proper precautions for child passenger safety and not follow
the crowd. This poster is best suited for use at retail outlets, doctor and dental offices, health departments, or other venues where booster seats
are sold.
Too Old Poster
This poster visually depicts only the hair line of a small child to
demonstrate that the minimum height requirement for booster seat usage has
not been met. The headline of this poster reminds parents that although they
may believe that their children are too big for booster seats, a minimum
height requirement needs to be met to ensure their safety. This poster is
best suited for use at retail outlets, doctor and dental offices, health
departments, or other venues where booster seats are sold.
National Seat Check Day Poster
This poster uses the 4-Steps chart to show proper child restraint at
different stages of development and can be used by the State(s) to support
local efforts. This poster is best suited for use at retail outlets,
doctor and dental offices, health departments, or other venues where
booster seats are sold.
National Seat Check Sunday Poster
This poster, designated for Sunday use, also uses the 4-Steps chart to show
proper child restraint at different stages of development and can be used by
the State(s) to support local efforts. This poster is best suited for use at
retail outlets, doctor and dental offices, health departments, or other
venues where booster seats are sold.
4 Steps Card
This two-sided card/handout illustrates the 4-Steps chart to show proper
child restraint at different stages of development on the front and carries
the message of “Living Happily Ever After” to readers. The rear of the card
lists the 4-Steps of proper restraint. This card is best suited for handout
at events, schools, retail outlets and other initiatives/venues that would
allow for it to be distributed to parents.
4 Steps Poster
This poster visually demonstrates the proper procedures for Child Passenger
Safety and the steps to follow in ensuring that children are properly
restrained. This poster is best suited for use at retail outlets, doctor and dental offices, health departments, or other venues where booster seats
are sold.
