8 out of 10 Children don nhtsa logo
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Tips on Using this Promotional Planner - Materiales en español - Black History Month Planner Materials
The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding CPS Week and Valentine's Day. The materials available to you can serve in both capacities and have been developed using a common icon/logo that urges parents to "Do it because you love them".

Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.
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Planner Materials - CPS Proclamation
Letter to the Editor
MS Word Format PDF Format

Op-Ed Article
MS Word Format PDF Format
Candy Hearts Flyer
Thumbnail Creative Image
Using a common Valentine's Day theme, this flyer reminds viewers of the consequences of not using booster seats by depicting only two candy hearts that are not broken out of the ten shown. This visual links into the headline in that 8 out of 10 children do not use booster seats and presents the dangers without being overly graphic. Additionally, it warns parents of the dangers in not restraining their children properly and presents the facts and figures to support the claim. The subject matter of this piece makes it ideal for distribution as a flyer in schools and day care centers.
Preview (On-screen use only) [732 kb]      JPEG (Press Ready) [1.5 MB]      PDF (Press Ready) [3.3 MB]
Times Have Changed Flyer
Thumbnail Creative Image
This flyer plays upon the parental perception that if the reader didn't use booster seats when they were children, their children don't need to use booster seats either. The visual and copy in this piece reminds viewers that what was the norm in the past can be very dangerous in the present, and the copy warns parents of the dangers of not properly restraining their children. This poster is best suited for use at retail outlets, doctor's offices, dentists, health departments, or other venues where booster seats or Valentine's items are sold.
Preview (On-screen use only) [464 kb]      JPEG (Press Ready) [2 MB]      PDF (Press Ready) [4 MB]
He Can... Poster
Thumbnail Creative Image
This poster reminds parents that although their child can do a myriad of things on their own, it is still their responsibility to protect him/her from the risk of injury during a crash. It also serves to break the parental perception that their child has outgrown booster seats by stressing the height requirement. This piece would be ideally used in schools, day care centers or retail outlets where video games are sold.
Preview (On-screen use only) [2.5 MB]      JPEG (Press Ready) [17.6 MB]      PDF (Press Ready) [64.5 MB]
She Can... Poster
Thumbnail Creative Image
This poster reminds parents that although their child can do a myriad of things on their own, it is still their responsibility to protect him/her from the risk of injury during a crash. It also serves to break the parental perception that their child has outgrown booster seats by stressing the height requirement. This piece would be ideally used in schools, day care centers or retail outlets where music is sold.
Preview (On-screen use only) [2.5 MB]      JPEG (Press Ready) [14.8 MB]      PDF (Press Ready) [57.7 MB]
Candy Hearts Poster
Thumbnail Creative Image
Using a common Valentine's Day theme, this poster reminds viewers of the consequences of not using booster seats by depicting only two candy hearts that are not broken out of the ten shown. This visual links into the headline in that 8 out of 10 children do not use booster seats and presents the dangers without being overly graphic. Additionally, it warns parents of the dangers in not restraining their children properly and presents the facts and figures to support the claim. The subject matter of this piece makes it ideal for distribution as a poster in schools and day cares or as a poster in schools, day cares, card shop and retail outlets.
Preview (On-screen use only) [2 MB]      JPEG (Press Ready) [11.7 MB]      PDF (Press Ready) [47.9 MB]
Times Have Changed Poster
Thumbnail Creative Image
This poster plays upon the parental perception that if they didn't use booster seats when they were children, their children don't need to use booster seats either. The visual and copy in this piece reminds viewers that what was the norm in the past can be very dangerous in the present, and the copy warns parents of the dangers of not properly restraining their children. This poster is best suited for use at retail outlets, doctor's offices, dentists, health departments, or other venues where booster seats or Valentine's items are sold.
Preview (On-screen use only) [1.2 MB]      JPEG (Press Ready) [17 MB]      PDF (Press Ready) [44.1 MB]
Booster Bear 1: Show Your Kids You Love Them
Thumbnail Creative Image
Featuring the Valentine's Day imagery of a teddy bear and paper heart, this poster visually depicts booster seat use to parents and presents our message with impact using rhyme. The playful and captivating imagery in this piece can draw in parents to the more serious message of keeping their children safe from harm through proper booster seat use. This poster is best suited for use at retail outlets, doctor's offices, dentists, health departments, or other venues where booster seats or Valentine's items are sold.
Preview (On-screen use only) [2.5 MB]      JPEG (Press Ready) [15.9 MB]      PDF (Press Ready) [64 MB]
Booster Bear 2: Roses are enchanting
Thumbnail Creative Image
Featuring the Valentine's Day imagery of a teddy bear and paper heart, this poster visually depicts booster seat use to parents and presents our message with impact using rhyme. The playful and captivating imagery in this piece can draw in parents to the more serious message of keeping their children safe from harm through proper booster seat use. This poster is best suited for use at retail outlets, doctor's offices, dentists, health departments, or other venues where booster seats or Valentine's items are sold.
Preview (On-screen use only) [2.5 MB]      JPEG (Press Ready) [16 MB]      PDF (Press Ready) [64.2 MB]
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