TABLE OF CONTENTS

Technical Report Documentation Page
ACKNOWLEDGMENTS
EXECUTIVE SUMMARY
1 - INTRODUCTION
	BACKGROUND
	STUDY APPROACH
2 - PROGRAM SELECTION
	OVERVIEW OF CANDIDATE PROGRAMS
		“Smart Roads Program” in Pueblo, Colorado
		“Community-Based Program” in Wisconsin
		“Please Step Away from Your Vehicle” in Pennsylvania
		“Safety First Initiative” in New Mexico
		“The Most of Us” Program in Montana
	SELECTED PROGRAM
3 – PROGRAM DESCRIPTION
	ORIGINS OF THE PROGRAM
	PUEBLO
	CROSSROADS MANAGED CARE SYSTEMS
	PROGRAM FUNDING AND STAFF
	MEDIA CAMPAIGN
	WORKPLACE INITIATIVE
	COMMUNITY INVOLVEMENT
4 – RESULTS
	PUEBLO COUNTY ALONE
		Nighttime Injury Crashes
		Nighttime Single-Vehicle Injury Crashes
	PUEBLO COUNTY PLUS EIGHT ADJACENT COUNTIES
		Nighttime Injury Crashes
		Nighttime Single-Vehicle Injury Crashes
5 – CONCLUSIONS AND RECOMMENDATIONS
APPENDIX (pdf format only)
FIGURES
	Figure 3-1: Design of Newspaper Ad
	Figure 3-2: Designs of Bumper Stickers and Bus Station Banners
	Figure 4-1: Nighttime Injury Crashes As a Percentage of All Crashes Involving Drivers of Age 21 to 34, Test Counties (Pueblo) and Comparison Counties
	Figure 4-2: Nighttime Injury Crashes Involving Drivers of Age 21 to 34 As a Percentage of All Crashes, Test Counties (Pueblo Plus Eight Adjacent Counties) and Comparison Counties
	Figure 4-3: Nighttime Single-Vehicle Injury Crashes Involving Drivers of Age 21 to 34 As a Percentage of All Crashes, Test County (Pueblo Plus Eight Adjacent Counties) and Comparison Counties
TABLES
	Table 3-1: “Buzzing and Tooling” Sessions