Card Handed to Students and Parents as a Reminder of the "2 out of 3" Fact
Contents of Card:
Main Text: Whether it's Thursday, Friday or Saturday night…2 out of 3 UNC students return home with a .00 B.A.C.
Subtext: Most of those who drink have 4 or less.
It's not what they say, it's what they blow.
Footnote: Results based on breathalyzer data collected between 10:00 pm and 3:00 am during Fall 1997 as students returned home to fraternities, sororities, residence halls and apartments.
Program Logo: "2 out of 3 - .00 BAC" Neon Graphic