U.S. Department of Transportation - NHTSA - Development and Evaluation of a Comprehensive Program to Reduce Drinking and Impaired Driving Among College Students - 3. Program Development

Newspaper Ad #1

Ad with Black Background and Photo of 7 students' smiling faces and Program Logo: "2 out of 3 - .00 BAC" Neon Graphic at Bottom of Ad

Subtext at top of ad: If you know this fact, you can win CASH!

Main Text : Whether it's Thursday, Friday or Saturday night, 2 out of 3 UNC students return home with a .00 BAC

The prize patrol will be randomly stopping students on campus. Tell them this fact and they'll give you $1.

You can also win $5 by showing your sticker to the prize patrol. You can find stickers at our table in the Pit or at Student Stores.

Footnote: Sponsored by Student Affairs

Headline Text: Whether it's Thursday, Friday or Saturday night…2 out of 3 UNC students return home with a .00 Blood Alcohol Level

Large Program Logo: "2 out of 3 - .00 BAC" Neon Graphic

Subtext: $1 if you know it. $5 if you shot it.

All fall semester, the UNC prize patrol will randomly stop students. Know this alcohol fact when we stop you, and we'll give you a dollar on the spot. Have the sticker on anything you are carrying with you (week-by-week, backpack, notebook, you name it), and we'll give you $5.