Evaluation of Female Driver Responses
to Impaired Driving Messages
Final Report -- December 2000

APPENDIX A.
Screener's Guide

Maryland Participant Screener _____________________________________

Evaluation of Female Driver Responses to Impaired Driving Messages

To find out women's opinions of some public service announcements and brochures dealing with drinking and driving.

An informal discussion among about ten women. There are no right or wrong answers. We are looking for opinions. Participation is confidential.

We are recruiting participants for a group discussion in our Landover and Rockville offices. My name is Charles Hayes and I work for the Public Services Research Institute here in Landover. We will pay $50 to women participating in a 2-hour focus group. We will also provide refreshments (light snacks). I'd like to ask you a few questions to see if you will be able to participate.

1. Verification of gender:

Are you a female 18 to 40 years old?

____ Yes
____ No

Are you under 21?

____ Yes
____ No

Or, what is your exact age? ________________

Assure the 18-20 year olds that we are not interested in the legal aspects of their drinking, and that their participation in this study will be confidential.

Need 20 18-20 year-old women for two focus groups.

Need 40 21-35 year-old women for four focus groups.

End conversation if they do not meet the criteria, or the quota has been met.

We appreciate your interest in this project Thanks for calling.

2. Are you attending high school, college, university, or technical school right now? If Yes, read the prompts in italics.

____ Yes
____ No

If the woman attends college and does not drive while living on campus, ask if she drives and has access to a car when not at school

3. Do you drive at least 4 or 5 times a week?

____ Yes
____ No

If not, end conversation.

If the woman attends college and does not drive while living on campus, ask if she drives and has access to a car when not at school

4. Have you drunk/consumed alcohol in the past month?

____ Yes
____ No

BEER < WINE < HARD LIQUOR < SHOOTERS

Assure the 18 to 20 year-olds that we are not interested in the legal aspects of their drinking, and that their participation in this study will be confidential

If not, end conversation.

5. Before we go further, let's talk about when you could be available to participate in a discussion. The focus groups will be held in our non-smoking offices in Landover and Rockville. Which location would be more convenient for you? Which of the following days/times fit into your schedule?
(See attached schedule.)

For 18 to 20 year-olds:

For 21 to 35 year-olds:

End conversation if these dates don't work for her, or the group(s) she can attend are full.

6. I will read you three statements and I would like you to tell me which category best describes your drinking. Your answer will be private.

____ I have consumed 1 - 3 drinks in the past month

____ I have consumed 4 - 10 drinks in the past month

____ I have consumed at least 10 drinks or binged (means more than 5 drinks at one time) in the past month

Target: At least 3 of each category for each focus group.

7. Do you live in D.C., a suburb, or a rural area? ___________________________________

If not in DC, which county? ___________________________________________

If the woman attends college in the D. C area, ask about where she does most of her driving-at her parents' home or at college.

Target: 4 to 8 from city - 4 to 8 from suburbs - any rural we can get

8. Do you have any children?

____ Yes
____ No

Target for 18 - 20 year-olds: At least 2 with children
Target for 21 - 35 year-olds: At least 3 with children and at least 3 without children

9. What is your ethnic background? Do you consider yourself:

____ African-American / Black
____ Hispanic / Latino
____ Asian / Pacific Islander
____ White
____ Mixed Race

Other, please specify, or ________________________________

(You have the option not to answer; if you wish)

Target: At least 24 non-white participants total in the 6 focus groups.

10. May I have your full name, address, and a daytime and evening telephone numbers, where we can reach you?

Name ___________________________________________________

Address _________________________________________________

________________________________________________________

Home Phone _____________________________________________

Work Phone _____________________________________________

11. Have any of your friends signed up for a group? If yes, may I please have their names?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Confidentiality - openness - fairness

To avoid assigning people who know each other to the same group

Assigning people to appropriate group

We have a few suggestions when you come to the group:

1. Come to the group 15 minutes ahead of time.

2. If you cannot make it, please cancel at least 24 hours before the group so we can find a replacement.

3. Bring your reading glasses, if you need them.

4. Because of the nature of the groups and because we do not have child-care, no children will be allowed (so please don't bring your kids).

Confidentiality

Space restrictions

Liability

Personnel

We are glad you'll be joining us. Please put this on your schedule. We will see you on (CONFIRM DATE AND TIME) _____________________________

We will send you a confirmation letter and directions. Please call me, Charles Hayes at 301-731-9891 extension 108, if you have any questions or need to cancel.

Now, do you have any questions for us?

Funding: National Highway Traffic Safety Administration, U.S. Dept of Transportation.

Purpose: To find out younger women's opinions of some Public Service Announcements dealing with drinking and driving. (videos, radio spots, printed material)

Session: The focus group will be a confidential discussion among about ten younger women. You probably won't know anyone else in your group.

Atmosphere: Informal. There is no pressure: it's not a debate and there are no right or wrong answers. Most people find it quite interesting.

ANY QUESTIONS OR COMMENTS, WE'LL GET BACK TO YOU.

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