Evaluation of Female Driver Responses
to Impaired Driving Messages
Final Report -- December 2000
Please mark the box below that best describes your opinion of the presentations.
Would you say that the presentation...
Gave a message that was:
____ very clear
____ somewhat clear
____ not clear at all
Gave a message that was:
____ very important
____ somewhat important
____ not important at all
Made sense to you personally?
____ yes
____ no
____ not sure
Was intended mostly for men, mostly for women, or for both sexes?
____ men
____ women
____ both sexes
Was intended mostly for people in what age range?
____ young
____ middle aged
____ older
____ all ages
Gave useful information:
____ a lot
____ some
____ none
Told you something that you didn't already know?
____ yes
____ no
____ not sure
Would have been more effective with the same message but using a different form of media? Yes No
IF YES: Which form of media would have been most effective for you?
____ print
____ radio
____ video
Which presentations stand out the most in your mind? Please rank them with 1 for the most memorable and 4 for the least memorable.
____ Designated Driver-Policeman
____ Designated Driver-Taxi
____ Phillip's Killer
____ Friends Don't Let Friends
Which presentation would be most likely to influence your future behavior? Please rank them with a 1 for the presentation that is most likely to influence you and 4 for the one least likely to influence you.
____ Designated Driver-Policeman
____ Designated Driver-Taxi
____ Phillip's Killer
____ Friends Don't Let Friends