Evaluation of Female Driver Responses
to Impaired Driving Messages
Final Report -- December 2000
Low & Associates Inc. (May 1998). Focus groups on United States and Australian traffic safety public service announcements: A qualitative report. Washington, DC: National Highway Traffic Safety Administration.
Morris, S. W., Lynch, J., Swinehart, J., & Lanza, K. (February 1994). Responses of women and men to traffic safety messages: A qualitative report. (Report No. DOT HS 808 091). Washington, DC: National Highway Traffic Safety Administration.
Stewart, K., & Sole, C. (January 1995). Young female drinkers and drinking drivers: Values and motivations. A paper presented to the 74th Annual Meeting of the Transportation Research Board, Washington, DC.
Stewart, K, Piper, D., & King, M. (October 1999). Develop and pilot test a norms program: Final report. (Funded under NHTSA Contract No. DTNH 22-95-R-05007). Washington, DC: U.S. Department of Transportation, National Highway Traffic Safety Administration.
Wiliszowski, C.H., Lacey, J.H., Jones, R.K., Marchetti, L.M. & Smith, E.J. (April 1998). Develop and test messages to deter drinking and driving. (Report No. DOT HS 808 726). Washington, DC: National Highway Traffic Safety Administration.
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