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PREVENTION AND PUBLIC EDUCATION
- You Drink & Drive. You Lose. A Guide for Building a Comprehensive Impaired Driving Program
DOT HS 808 896
NHTSA’s new impaired driving prevention campaign was developed as the voice of the new national partnership aimed at intensifying the fight against impaired driving. The goal of You Drink & Drive. You Lose. is to enhance national awareness about the deadly toll impaired driving exacts on America’s communities and to generate a greater national urgency to stop the senseless killing and injury on our nation’s highways. This campaign will help support and expand the hard work already being done all over the country by private and public partners. It is a comprehensive tool for states and communities to use as we all work together to reach the national goal of reducing alcohol-related traffic fatalities to no more than 11,000 by the year 2005. The campaign encourages strong support of law enforcement through two special focus periods annually, July and December. The campaign is targeted to high risk populations such as 21 to 34 year-olds, high blood alcohol and repeat offenders, and underage drinkers. The campaign will continue through 2005.
- Partners in Progress: An Impaired Driving Guide for Action
DOT HS 808 365 (Order # 2P1035)
This report serves as a guide to best practices for addressing the nation’s impaired driving problem and reaching the national goal to reduce alcohol-related fatalities to 11,000 by the year 2005. The guide focuses on developing new, non-traditional highway safety partnerships in collaboration with existing partners. Individual sections include: public education; individual responsibility; health care; businesses and employers; legislation; enforcement and adjudication; and technology.
- Youth Victim Impact Panels
The Youth Victim Impact Panel program, developed by MADD Hawaii and NHTSA, is designed to change the attitudes and behaviors of youth regarding impaired driving. The program provides high-risk youth with up-to-date information regarding underage drinking and impaired driving while delivering a powerful message of consequences.
- Innocent Victims National Campaign
Through a joint effort with the Ad Council, NHTSA has developed a multimedia PSA campaign focusing on the "Innocent Victims" message to recreate public outrage and concern about the loss of innocent lives from drinking and driving. This campaign features photographs and stories of innocent victims who lost their lives because of alcohol impaired drivers. The PSAs encourage individuals, who have the chance, to make the right choice and intervene and "Get the Keys" by showing real consequences of not interceding. It is the second most successful current Ad Council campaign, having earned in 1998 more than $111 million in donated media time.
- Targeted Reductions in Alcohol-Related Crashes (TRAC)
This innovative project with San Diego County Department of Health, is aimed at reducing the rates of injury and fatality related to alcohol-impaired driving using a multi-prong approach. The program includes: a comprehensive, computerized data surveillance system; a community-based outreach and public education program; and a media advocacy campaign.
- 2000 x 2000 Campaign
NHTSA is cosponsoring, with SADD, the 2000 x 2000 Campaign to reduce teenage alcohol-related fatalities to no more than 2,000 by the end of the year 2000. Each year a national press event is held at the U.S. Capitol to attract national media attention to the issues of underage drinking and driving. Materials have been distributed to all SADD chapters with instructions on forming partnerships with law enforcement, the courts, parents, private businesses and other important community entities. For more information, contact the SADD National Office at 508-481-3568.
- The Traffic Safety Box
Item Number: 1A0127
NHTSA, in collaboration with SADD, has developed a comprehensive youth traffic safety training program called the Traffic Safety Box. The program is intended to build awareness and educate youth on traffic safety issues. The Traffic Safety Box is a CD Rom-based program that provides the student with an opportunity to interact and learn about highway safety through a series of interactive exercises. Topics covered include alcohol, occupant protection, speeding, and zero tolerance. SADD State Training Coordinators have been trained in the Traffic Safety Box program and will implement programs within their schools in the fall 1999. The Traffic Safety Box and accompanying program user’s guide are available from NHTSA or SADD.
- Impaired Driving in the United States — State Cost Fact Sheets
Under a grant with the National Public Services Research Institute (NPSRI), a resource was developed for states on the economic costs of alcohol-related crashes and the effectiveness of impaired driving laws on the number of alcohol-related crashes. It is hoped that the information will be used to strengthen public sentiment against impaired driving and educate the public on effective laws that reduce impaired driving. Copies of each State’s Fact Sheet are available from NPSRI by contacting Alan Jensen at 301-731-9891 x114.
- Impaired Riding Campaign Materials
Based upon results of focus group testing with motorcyclists and law enforcement officers, NHTSA released a set of print materials to address the problem of impaired motorcycle riding. The theme for this campaign is based upon the concept of motorcyclists accepting responsibility for their actions and the understanding these actions affect more than the individual motorcyclists. These materials, which target two age groups, (21 - 25, 25 and over) include two brochures, two posters, an flyer that fits into a business letter envelope, print public service announcements, and a folder.
- Riding Straight
The Motorcycle Safety Foundation, with support from NHTSA, has revised the impaired riding module of the Motorcycle RiderCourse: Riding and Street Skills®.. Riding Straight is a 12-minute video addressing the effects of alcohol on the motorcyclist’s skills needed to safely operate a motorcycle and discussing ways peers can tactfully prevent friends from riding impaired. The accompanying Riding Straight: Leader’s Guide provides information to individual wishing to deliver a stand-alone program addressing impaired riding. The Leader’s Guide includes a sample flyer and press release, a reproducible worksheet, a summary of the video’s major points, and suggested topics to cover in a group discussion. For additional information contact the Motorcycle Safety Foundation, 2 Jenner Street, Suite 150, Irvine, CA 92718-3812. (949) 727-3227.
- Impaired Perspectives
Item Number: DOT HS 808 211 (Order #2P1004)
This brochure describes the drinking and driving problem in America. It presents historical, current, and future perspectives around the issue of impaired driving and provides suggestions on what can be done. This brochure was updated in May 1998.
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