The Click It or Ticket Campaign Enhancement and Evaluation project’s goals were to:

• Increase safety belt use in Massachusetts; and

• Evaluate the impact of adding educational activities to standard enforcement mobilization waves.

STRATEGIES AND ACTIVITIES

The Click It or Ticket Campaign Enhancement and Evaluation project consisted of two levels: Level I (law enforcement) and Level II (community education). Some of the strategies and activities for developed for both levels were as follows:

• Awarded overtime traffic enforcement grants to the State Police and 182 local police departments.

• Coordinated a statewide enforcement effort by requiring participation in pre-determined enforcement mobilizations, collectively known as Click It or Ticket. Participation in enforcement mobilization was required in order to receive funding.

• Selected 76 communities to participate in community education efforts, requiring the completion of three safety belt educational activities between February and May 2003.

• Gave 76 communities additional funding to purchase traffic safety equipment upon completion of the educational initiatives.

• Selected education activities from a web-based resource site of seven highly structured and research-proven programs.

• Offered instructions for conducting activities and supporting materials to communities through a Web site.

• Offered additional materials such as pledge cards, safety belt survey signs, and banners to participating communities through the Governor’s Highway Safety Bureau (GHSB).

• Conducted Safety belt observations for both the statewide belt use study and the Click It or Ticket evaluations. Safety belt survey observations included information such as:

-          Driver and passenger gender;

-     Passenger age category (child, teen, adult or elder adult);