|
Project Characteristics |
|
Comprehensive
Effort Targeting Safety Belt Use
|
|
Program
Areas |
|
Occupant
Protection |
Type of Jurisdiction |
|
International Airport |
Targeted
Population |
|
DFW Airport Drivers
and Passengers |
Jurisdiction
Size |
|
Average of 75,000
Vehicles Daily
|
Funding |
|
DFW Airport
Departments of Public Safety, Public Affairs and Risk Management,
with additional support from TXDOT and NHTSA
|
Contact |
|
Sergeant Stephen Sohn
DFW Airport
Department of Public Safety
P.O. Box 610687
DFW Airport, TX
75261
(972) 574-0232
SSohn@dfwairport.com
|
|
Digest
Listing
|
|
|
|
TEXAS
DFW Airport Click
It or Ticket/Buckle Up In Your Truck Campaign
(PDF Version)
PROBLEM IDENTIFICATION
Carrying an average
traffic volume of 75,000 vehicles daily, the roadways at Dallas-Fort Worth (DFW)
Airport are as busy as those of a small city. In Click It or Ticket
campaigns to encourage safety belt usage among airport employees in 2003 and
2004, bicycle officers in the Special Operations division of the DFW Airport
Department of Public Safety distributed posters and brochures to airport
businesses. More employees buckled up as a result, but after the campaign
ended, safety belt usage dropped to previous levels.
In May
2005, the DFW Airport Department of Public Safety implemented a broader
campaign with the themes Click It or Ticket and Buckle Up In Your Truck. DFW
Airport teamed up with the Texas Department of Transportation (TXDOT) and
the National Highway Traffic Safety Administration (NHTSA) South Central
regional office to promote and enforce safety belt usage among all drivers
using the airport.
GOALS AND OBJECTIVES
The expanded
three-pronged approach of the Click It or Ticket/Buckle Up in Your Truck
campaign is intended to:
-
Expose DFW Airport
drivers to the campaign through signs and banners, and by encouraging the
media to spread the message;
-
Educate DFW Airport
employees and businesses about the importance of buckling up through
promotions, contests, posters and brochures; and
-
Enforce safety belt laws
by encouraging police to pull over violators and issue citations.
STRATEGIES AND ACTIVITIES
As part of the
campaign, the DFW Airport Department of Public Safety implemented the
following strategies and activities:
-
Created a Click It or
Ticket sign program with help from the DFW Airport Sign Shop, in which
signs bearing the message were displayed prominently on airport roadways.
-
Teamed up with the DFW
Airport Public Affairs department to hang banners at airport entrances
encouraging drivers to use safety belts.
-
Hosted a Click It or
Ticket/Buckle Up in Your Truck press conference, in which media
representatives and law enforcement officials from 25 local agencies were
invited to reinforce the message to buckle up.
-
Briefed DFW Airport
directors and area business leaders about the safety belt campaign and
encouraged them to spread the message among their employees.
-
Held a seat belt safety
contest for airport employees and gave two 50 dollar gift cards to the
winners.
-
Distributed bumper
stickers bearing the Click It or Ticket message for all airport fleet
vehicles.
-
Handed out brochures,
pens, notebooks, and other materials bearing the campaign message to
airport businesses.
-
Set up a tracking
program to monitor fleet accidents and airport employee safety belt usage.
-
Issued 101 safety belt
citations over the 2005 Memorial Day holiday.
RESULTS
A survey conducted
by the DFW Airport Risk Management department showed that safety belt
compliance among airport employees increased from 83 percent before the
month-long campaign to 90 percent afterwards. Both drivers and passengers
showed significant gains in safety belt usage as the result of the DFW
Airport’s intensive education and enforcement campaign.
|
