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Project
Characteristics |
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Innovative
Collaborative
High Impact Delivery of Click It or Ticket Message
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|
Program
Areas |
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Occupant
Protection
Public Information & Education
One DOT |
Type of Jurisdiction |
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State, City, County Government |
Targeted
Population |
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Motorists |
Jurisdiction
Size |
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States, counties,
boroughs, cities, municipalities
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Funding |
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157 Innovative,157,
163: $2000
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Contact |
Lorie Dankers
Regional Program Mgr
NHTSA Northwest
Region
3140 Jackson Federal Bldg
915 Second Avenue
Seattle, WA 98174
(206) 220-7640
lorie.dankers@nhtsa.dot.gov
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Digest
Listing
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For a technical specification drawing of
these signs, contact:
lorie.dankers@nhtsa.dot.gov
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NHTSA NORTHWEST REGION
Click It or Ticket
Highway Signs Program
(PDF Version)
PROBLEM IDENTIFICATION
Driver
non-compliance with safety belt laws continues to frustrate attempts to
improve traffic safety, resulting in many unnecessary deaths and injuries.
Reaching non-compliant motorists is difficult and expensive. Safety message
timing is important. A warning given when the driver is not in the car may
be forgotten before the next trip.
GOALS AND OBJECTIVES
The goals of the Click It or Ticket (CIOT) Highway Signs program are to
increase and sustain safety belt use across the Northwest region through
using a powerful enforcement message and the Click It or Ticket slogan.
The
program’s objectives include:
-
Eliminating police
effort in issuing warnings;
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Reaching motorists
with an enforcement message while they are in their cars; and
-
Increasing cooperation
between state highway safety offices and state transportation departments.
STRATEGIES AND ACTIVITIES
The Click It or Ticket Highway Signs program began in Washington State in
2002. The program implemented the following strategies to achieve its
objectives:
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Use signs as an
effective supplement to both earned (free) and paid media efforts.
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Command attention,
respect, and obedience through using a “regulatory sign” format.
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Grab attention by
using brilliant, fluorescent yellow on the signs.
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Place Click It or
Ticket signs at strategic locations along the most heavily traveled roads
in the region so that fewer signs can reach the maximum number of people.
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Gain state and local
police support to increase enforcement.
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Target and affect
people while they are in their cars. If they are not buckled, they get an
immediate enforcement warning.
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Eliminate the need for
police to give warnings to those who claim ignorance of the law. The
sign’s message provides the warning.
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Arrange streamlined
approval of the signs that were adopted by the Federal Highway
Administration (FHWA), which is a requirement if federal funds are used to
purchase the signs. (See FHWA memorandum on these signs at
mutcd.fhwa.dot.gov/res-memorandum_clickit.htm).
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Enlist the help of
Washington State Department of Transportation (WSDOT) Engineer and
Washington Traffic Safety Commission staff who designed and erected the
signs.
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Spent $2,000 each on
the large freeway signs and gave smaller signs for local use to cities and
towns. Jurisdictions installed the signs at appropriate locations.
RESULTS
The sign program has been a terrific asset in increasing safety belt usage
in the region. The Click It or Ticket Highway Signs Program achieved the
following results:
-
Increased safety belt
use in Washington State after erecting signs during summer 2002. Increased
use reached nearly 95 percent and eliminated the need for warnings.
-
Increased safety belt
use in Oregon after erecting signs during 2003. An increase in the
compliance rate to nearly 93 percent was reported.
-
Strong state and local
police safety belt law enforcement
-
Increased cooperation
between the state highway safety offices and the state transportation
departments.
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Realized the benefit
of not posting fine amounts on signs and substituting “Fine-Points”
language to eliminate the need and costs associated with updating signs
when fine amounts increase.
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