NEW YORK
Children Celebrate Safety

 

PROJECT CHARACTERISTICS PROGRAM AREA(S)
 

Targets hard-to-reach/at risk population
Innovative or non-traditional approach
Outstanding collaborative effort

 

Pedestrian/Bicycle Safety

 

 

 

 

TYPE OF JURISDICTION    
 

County

 

 

 

 

 

 

TARGETED POPULATION(S) JURISDICTION SIZE
 

Elementary School Students

 

150,000


PROBLEM IDENTIFICATION
Nationally, children between the ages of 5 and 9 are at greatest risk for traffic crash-related injuries and death, and nearly 25 percent of children in this age group killed in traffic crashes are pedestrians. This is due in part to the fact that children are impulsive, have difficulty judging vehicle speed, spatial relations and distance. The problem is exacerbated because parents often over estimate their children's ability to walk safely.

In Schenectady County, New York, traffic safety professionals had particular concerns about pedestrian safety for students of a local elementary school, because a child had been killed during 1999, while walking home from school. In previous years, several other children had also been hit by vehicles, while traveling to and from school.


GOALS AND OBJECTIVES
In an effort to reduce pedestrian crashes among elementary school students in Schenectady County, the Schenectady County Traffic Safety Board created Children Celebrate Safety in October 2000. Specific objectives of the program are to:

  • Teach children ages 5 to 9 the proper skills to handle traffic safely

  • Provide age-appropriate pedestrian education to all students in the school

  • Develop a model school pedestrian program for use in all county elementary schools


STRATEGIES AND ACTIVITIES
The Schenectady County Traffic Safety Board developed Children Celebrate Safety in partnership with the Capital Region SAFE KIDS Coalition, the Young Women's Christian Association (YWCA) Healthy Heart Program and the Schenectady Police Department. The program was developed to coincide with the National Walk Our Children to School Week.

At the beginning of the 2000-20001 school year, representatives from each of the partner organizations held several meetings with the school principal. An on-site evaluation was conducted of the streets and crosswalks surrounding the school, as well as local bus drop off sites. Data from this evaluation was used to provide focus for educational activities. To ensure that the activities were geared toward appropriate student age levels, three individual program tracts were developed, targeting kindergarten to first grade (K-1), second and third grades (2-3), and fourth and fifth grades (4-5). Teachers reviewed all planned activities, and were trained to assist with program implementation, along with parent and YWCA volunteers. The school's principal agreed to dedicate one half of a school day to the program, and promoted the event through mailings to parents and at Parent's Night. Specific activities included in the Children Celebrate Safety event include:

  • Grades K-1— Classroom presentation by a DARE officer on the risks associated with walking; pedestrian safety program featuring Willie Whistle introducing a STOP and LOOK video presentation; and a class walk around the school to practice crossing at intersections

  • Grades 2-3— Interactive safety stations were set up on the streets surrounding the school, allowing students to practice pedestrian skills. Several city blocks were closed to traffic and manned by police officers, to ensure student safety. Stations included boarding and exiting the bus; crossing at an intersection; walking to a bus stop, or to school; vehicle passenger safety, including properly buckling seat belts, proper seating locations, and proper exit procedures; and fun with Vince and Larry®, NHTSA's famous crash dummies

  • Grades 4-5—Presentation by a local pediatrician on brain injuries and the importance of helmet use; discussion of risky behavior by a DARE officer; and a class walk around the school to observe the interactive safety stations, and discuss traffic safety strategies


RESULTS
During the 2000-2001 school year, 400 students at the Schenectady elementary school participated in the pedestrian safety education program. The program is very popular among students and school staff, and will serve as a model for other schools in Schenectady County. The large amount of publicity generated by the program has also helped to increase public awareness of pedestrian safety issues. As a result of the Children Celebrate Safety program, county officials have also established a clearinghouse of pedestrian safety materials.

 

FUNDING
 

Section 402:
In-kind:

$2,500
$2,500

CONTACT  
 

Denise Cashmere
Schenectady County Traffic Safety Board
Schaffer Heights
107 Nott Terrace
Schenectady, NY 12308
(518) 386-2225




NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

WINTER 2001