20th Safe & Sober Planner Operation ABC You Drink & Drive. You Lose. Call To Action Activities Guide Table of Contents Introduction How to Plan and Conduct National Events Community and Civic Law Enforcement Medical and Health Care Educators and Schools Employers Prosecutors and Judges Armed Forces A Dozen Great Ideas! Media Outreach Sample Media Materials Sample Proclamation Ideas for Year-Round Driving Efforts 3D Prevention Month Coalition 3D Prevention Month Grantss Resources Available Tell Us About It! Fact Sheets Program Brochure Resource Guide

• involve a wide variety of community interests and organizations,
• build on existing successful programs,
• use media effectively, and
• focus on increasing safety in December as well as year-round.

This planner offers ideas in all of these areas.

CREATE AND BUILD PARTNERSHIPS

Halting impaired driving requires a commitment from everyone in your community. National 3D Prevention Month activities provide an excellent impetus to strengthen existing partnerships as well as to reach out to new partners. You should seek to identify and bring in new partners early in the planning process.

Answering the following questions should lead you to new partners who will bring new ideas and energy for National 3D Prevention Month activities:

1. How involved are these groups and community leaders in your community’s 3D activities: law enforcement, medical/health care, education, business, employers, legislators, prosecutors, judges, diverse populations, faith communities, and the media?
2. What elected officials and other community leaders will bring the 3D Prevention Month message to your residents and speak out in support the campaign?
3. What influential people or organizations may be able to provide financial support or in-kind services to assist in activities such as developing materials, planning the campaign, disseminating information, and handling events?

This activities guide includes ideas for working with many of the key "communities of interest" that are likely to participate in your 3D coalition.

IDENTIFY YOUR CHALLENGE

Find out the size and shape of the impaired driving problem in your community. For example, do statistics show a problem with drivers aged 21 to 25, repeat offenders or first-time offenders? Do crashes occur more frequently at certain times of day? Any other trends?

See the "Safe Communities" and "Research and Evaluation" sections in Program Publications for Planner 20 for help in how to gather this information.

SET GOALS

Based on your community’s problems, needs and resources, set goals for your 3D Prevention Month activities. Your goals could be activity-based (to conduct a certain number of checkpoints, or to hold a "Lights On for Life" rally), outreach-based (to secure a target number of commitments from employers to involve their employees, or from schools, students, or others to participate), or outcome-based (to have no alcohol-related motor vehicle fatalities in December). The information on NHTSA’s new You Drink & Drive. You Lose. campaign (included in this Program Planner) may help you set goals that tie in with the national program.

The sections relating to different interests in this guide and Success Stories provide additional ideas for goals.

PLAN, IMPLEMENT AND EVALUATE

Your 3D coalition can now create a strategy based on the goals you have set and the resources and expertise of the coalition’s members. Consumer publications and program materials that may support your efforts are listed in this planner’s Program Publications for Planner 20. Other sources of information can be found in State and Local Resources and You Drink & Drive. You Lose. in this Program Planner, as well as this Activities Guide.

Efficient organization, tracking and evaluating your activities will help make this campaign an even greater success, as well as providing a helpful foundation for future 3D Prevention Month efforts.

A recent NHTSA guide, The Art of Appropriate Evaluation: A Guide for Highway Safety Program Managers, is a helpful tool in evaluating the effectiveness of your programs, including advice on identifying problems, establishing objectives, and other aspects of program development and evaluation. For information about receiving the guide, see Program Publications for Planner 20.

And remember, when 3D Prevention Month is over, continue to build on the efforts and relationships that you and your coalition partners have created for year-round activities.