You Drink & Drive. You Lose.
America's Impaired Driving Campaign

Working closely with partners like the National Association of Governors' Highway Safety Representatives, Operation C.A.R.E., IACP, NSA, NOBLE, and the National Highway Traffic Safety Administration (NHTSA) recently unveiled the You Drink & Drive. You Lose. impaired driving prevention campaign.

You Drink & Drive. You Lose. is much more than just a public service advertising campaign. It's a comprehensive impaired driving prevention program for states and communities to use as we all work together to save lives and reach the national goal of reducing alcohol-related deaths to no more than 11,000 by the year 2005.

The campaign targets high-risk populations such as 21- to 34-year-olds, repeat offenders, those with high blood alcohol levels, and underage drinkers by increasing public education, expanding public-private partnerships, enacting strong legislation and promoting highly visible enforcement.

Next Phase of the Campaign – Zero Tolerance Means Zero Chances.

National, state and local agencies will receive copies of the Zero Tolerance Means Zero Chances peer-to-peer Action Kit. The goal is to help support and expand the hard work already being done nationwide by private and public traffic safety partners. It was designed with assistance from NOYS (the National Organizations for Youth Safety). Although designed for youth leaders and their adult advisors, this Action Kit will give you ideas on how to become involved with youth-led zero tolerance activities.

Kit components will include a program brochure, a media guide complete with sample media materials, a resource guide, fact sheets, logo slicks, and a camera-ready flyer to hand out to young people. The new materials will be distributed in March 2000, just in time to assist local partners with planning and coordination of their prom/graduation activities.

What You Can Do

Partner with young people in your communities to create a powerful message throughout America that underage drinking and driving is a crime and will not be tolerated. Use the new materials to plan your local campaigns and decide what type of initiatives will work best to raise greater awareness in your community about the deadly consequences of underage drinking and driving.

Let's all join together to Stop Underage Drinking and Impaired Driving

For more information, please call 202-736-1647, or write to You Drink & Drive. You Lose., 1901 L Street, NW, Suite 300, Washington, DC 20036.