Highway Safety Programs: Campaign Safe & Sober: Speed Shatters Life

Campaign Safe & Sober Speed Shatters Life

All material listed here is also available for download from the NHTSA Public Library.

Campaign Safe & Sober Traffic Safety Calendar (calendar.pdf, 960K, 06/15/96): The calendar identifies significant highway safety related meetings, special events, and facts. The calendar funs from April 1996 - March 1997.
Driving at Night Can Be Deadly (deadly.pdf, 40K, 06/15/96): Your low beam headlights will allow you to spot an object on the road about 160 feet ahead of your vehicle. Most drivers need about 1.5 seconds to react. This slim jim brochure describes the distance needed to react, brake and stop and the distance illuminated by low beam headlights.
Drug Evaluation And Classification (Dec) Program And Speed (drepp.pdf, 153K, 06/01/96): Frequently when a law enforcement officer makes a traffic stop for speeding they discover the person is impaired, frequently by a drug other than alcohol or in combination with alcohol. This brochure provides an overview of the DEC Program and the impact the program has had in four states.
Employer Traffic Safety Program (emplop.pdf, 122K, 06/01/96): Speeding -- exceeding the posted speed limit or driving too fast for conditions -- costs employers $9.25 billion per year. This describes traffic safety programs that have been developed by companies to reduce injury costs.
Let Them Through....It Could Be You! (let0000.pdf, 38K, 06/15/96): This slim jim brochure describes some simple things to remember when you need to yield to an emergency vehicle. Remember, it's important to let them through...next time, it could be you.
Logo Sheet (logo001.pdf, 35K, 06/15/96): Camera ready artwork for the two "Speed Shatters Life" Logos. These logos can be incorporated into any speed media campaign.
Model Community Speed Enforcement Program (model.pdf, 100K, 06/15/96): This model is to assist managers of law enforcement traffic units with an example of an effective and efficient approach to control speed and the associated crash problems in their community.
Prescription For Injury Prevention (prescri.pdf, 144K, 06/01/96): A doctor's prescription for a safer life. The prescription pad contains facts on the involvement of speed in traffic fatalities and injuries.
Programs That Make an Impact (programs.pdf, 280K, 06/15/96): This brochure describes programs that have had an impact on reducing speed related fatalities and injuries.
Storyboard (fast111.pdf, 283K, 06/15/96): The storyboard for the "Fast 1 Speed Shatters Life" public service announcement campaign.
Strategies for Distributing "Speed Shatters Life" Campaign Public Service Advertising Materials
(strateg.pdf, 20K, 06/15/96): The flyer provides tips and strategies for marketing public service advertising materials to the media outlets.
Think Fast... (think.pdf, 14K, 06/15/96): A slim jim to describe the economic costs of speed-related crashes. It also states facts about speeding--driving too fast for conditions.

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