Introductory Letter

Call To Action

Table of Contents

Program Brochure

Resource Guide

Media Kit

Media Tools

Fact Sheets

Mobilization Hand-Out

Logo Slicks

SAMPLE RADIO SCRIPTS

( :30 seconds): General PSA/Station Read

Every 30 minutes someone is killed by a drunk driver. Every two minutes someone is injured. You, your family or your friends could be next.

[INSERT STATION NAME/CALL LETTERS] wants you to know that local law enforcement authorities are taking action this holiday weekend. Sobriety checkpoints will be set up to arrest impaired drivers and to make our streets and highways safer for all of us.

If you are going to drink alchohol this holiday weekend, please make sure you don’t get behind the wheel. The choice is yours: You Drink & Drive. You Lose.

( :30 seconds): Holiday Season PSA/Station Read

The holiday season is a time for joy and celebration. It is also when drunk drivers are most likely to hit the road. [INSERT STATION NAME/CALL LETTERS] wants you to know that local law enforcement authorities are taking action this holiday season. Sobriety checkpoints will be set up to arrest impaired drivers and to make our roads safer for all of us.

If you are going to drink alchohol this holiday season, please make sure you don’t get behind the wheel. The choice is yours: You Drink & Drive. You Lose.

( :60 seconds): Holiday Season PSA/Station Read

While the holiday season is usually a special time for celebrating with friends and family, there is one very deadly side to the holidays: the increase in impaired driving on our roads and highways.

Last year alone, alcohol was involved in 38 percent of fatal automobile crashes nationwide. That’s sixteen thousand deaths, more than three hundred-thousand injuries and 1.5 million arrests.

Every 30 minutes someone is killed by a drunk driver. Every two minutes someone is injured. You, your family or your friends could be next.

[INSERT STATION NAME/CALL LETTERS] wants you to know that local law enforcement authorities are taking action this holiday weekend. They will set up sobriety checkpoints to arrest impaired drivers and to make our roads safer for all of us.

If you are going to drink alchohol this holiday season, please make sure you don’t get behind the wheel. The choice is yours: You Drink & Drive. You Lose.