The materials in this kit have been designed to assist you in organizing your local mobilization efforts. By providing these tools, NHTSA and the You Drink & Drive. You Lose. partners hope to help make your program a success, and bring us closer to realizing the “11,000 by 2005” goal. Included inside you will find:

Introductory Letter

Call To Action

Program Brochure

• Mission
• Overview
• Prevention and Public Education
• Enforcement
• Prosecution, Adjudication and Treatment
• Legislation
• Partnerships
• Program Management
• Program Resources
• Checklist

Resource Guide

• Overview
• Mobilization Partners
• Available Materials
• Prevention & Public Education
• Legislation
• Enforcement
• Prosecution, Adjudication and Treatment
• Partnerships & Outreach
• Program Management
• Research & Evaluation
• NHTSA Inventory Order Form

Media Kit "How To" Guide: Media Materials to Assist in Your Local Outreach

Media Tools

• Early Endorsements
• Sample Media Advisory
• Sample Press Release
• Sample Opinion-Editorial
• Sample Letter to the Editor
• Sample Drop-in News Article
• Sample Drop-in Newsletter Article
• Sample Talking Points
• Sample Radio Public Service Announcements (PSA) Scripts
• Sample Print Public Service Announcements (PSAs)

Fact Sheets

• About Impaired Driving
• About Blood Alcohol Concentration (BAC)
• About Zero Tolerance
• About Repeat Offenders

Mobilization Hand-Out